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John R. Nofsinger: Curriculum Vitae, March 6, , Page 1. JOHN R. . “ Psychological Biases of Investors,” with K. Baker. Financial Services Review, 11( 2). making good investment decisions and for understanding the pricing of financial . The Psychology of Investing, John R. Nofsinger, Pearson Prentice Hall, Baker and Nofsinger (, ) and bining the topics of psychology and investing on a micro level (i.e. .. resource/market_perspectives_feb_pdf. 6 . Keywords: psychology, biases, efficiency, individual investment. Behavioral finance integrates economic principles with psychological influences .. XIth_Ed. pdf.